Bungrua mai maw kan lo nih?

Internet, Google, Android, Facebook, Whatsapp tih te hi tunah chuan mimir ni tin nuna bet tel an ni pha ve ta tlat mai. Internet-a lut thin chuan Google phei chu kan hmang tel deuh ziahin a rinawm. Internet i hman/i online theihna man chu thu hran ni se, Google leh Facebook te hi khawvel pumah a thlawna hman theih an ni a. A thlawn (free)-a hmang thei tur chuan a hmangtu, nangmah kha an bungrua (product) i nih hmasak a ngai. Inchhuah nep ralah phei chuan a hmangtute min “hralh” thinna sum hmanga inla lian thei an ni lek zawk nghe nghe awm e. Tunah chuan Google tih hi company pakhat hming mai pawh ni tawh lovin, kum 2006 atang daih tawh khan Merriam-Webster leh Oxford English Dictionary-te chuan thil tih sawina verb pakhat atan an lo seng lut fel leh der tawh a. Google search engine-a thil zawng turin, “Han google teh,” a tih mai theih tlat.

An bungrua chu engtin nge min hralh thin?

Google-ho kutchhuak, Android hmang phone-a google account i siam rual rual khan an ‘bungraw zawrh’ tur atan i inziak lut zui ve nghal tihna tluk a ni. Tichuan, tu nge i nih, i kum zat, hmeichhia nge mipa i nih, i awmna hmun leh i mi mal chanchin (personal information) dang zawng zawng te kha an lo chhinchhiah thei nghal a. An ‘bungraw’ tinin phone kan hman thin dan te, eng nge kan tih thin, eng nge kan chhiar thin, khawiah nge kan kal thin, kan tuina (interest) lam, Gmail-ah eng thil nge kan type thin tih te, eng thil nge lei tuma kan zawn thin, eng nge kan lei thin tih te hi ‘computer hmangin’ an lo chhinchhiah vek zel bawk. Heng kan mi mal chanchin (personal details) te hi mi dang hnenah hralh chhuak leh ngai lo angin inchhal mah se, targeted advertising/contextual advertising atan erawh an innghahna ber a ni thung. Chutiang taka kan mi mal chanchinte an lo chhinchhiah that avang chuan, sawi dan pakhatah phei chuan Google/Facebook te hi chuan keini aiin kan kawppuite an lo hre chiang daih zawk, an ti hial reng a ni.

Tichuan, phone thaho tih kha Sap tawngin han google la, Google chuan chanchin tam tak a rawn zawn chhuahsak che bakah, phone tha ve deuh lei tuma chinchang hriat (research) hmasak tum i nih beiseiin, sumdawng eng emaw zat chuan a phek tir lamah an phone neihte an rawn pho chhuak nghal ang. Chutia an rawn inpho chhuahna (advertisement) man chu Google hian an AdWords, AdSense tih vel hmangin chu’ng company hnen atang chuan an lo la zel thin a ni. Man chawia phek tir lama an rawn inpho chhuah thinna bakah hian, an fakna link i hmeh (click/tap) apiangin advertiser-te hian fee an chawi zel thin bawk. Google leh Facebook vela fakna tih man hi fakna pangngai (traditional advertising media) te aiin a tlawmin a effective fal hle a. Chuti chung chuan Google-a thil zawngtu hi mi tluklehdingawn chuang daih kan ni ni tin thin a, chu chuan tluklehdingawn chuang fakna eng emaw tal a ken tel ve nghal zel bawk si avangin heng atanga an sum lak luh theih hi a tam hma thin hle. Advertiser-te fakna tih duh phahna leh an fakna chhawpchhuah thinna “bungrua” ang maiin keini’n a thlawna kan hman ai kha min lo “hralh” char char thung a ni ta ber a nih chu. Google 2015 annual report-a a lan dan chuan kum 2015 chhung khan $ 75 billion an lak luh atangin $ 23 billion lai an hlep thei a. Hei vang hi a ni chek ang chu, Google-a hnathawk lai (employee) thi an awm chuan an chhungte’n an thla tin hlawh chanve ang zat chu kum 10 chhung an dawng thin a, an thihsan tak an fate pawhin kum 19 an tlin hma chu thla tin cheng 66,750 (US $ 1,000) an la zel thin bawk a ni.

Update (June 23, 2017): Tunah chuan Google hian targeted advertising tih nana mi mail (gmail) a lo scan thin chu a tihtawp tawh tur thu a sawi.

Online Shopping: Inchim ralna?

E-commerce/online shopping hi India ramah kum sawm hmalam te pawh khan lo awm daih tawh mah se, Mizo nawlpuiin kan hriat lara thil kan chah ve tanna chu tun hnai kum li chho vel atang chauh hian a nih a rinawm. Tichuan, online shopping sites lianhoa an thil zawrh kan han chah tak tak chu kan ram sumdawngte hian thil an ti to uchuak thin niin mi tam takin kan ngai ta thum mai. Kan thlir dan azirin he ngaih dan hi a dikin a dik lo thei ang. He thil hi inchim ralna kawng khat te thlengin a lo ni hial thei em? I han khel dawn ang hmiang.

Anni vs. Keini

A tlangpuia lakin dawr pangngai aiin online-ah thil a tlawm zawk a. An tih tlawm theih bik thinna chhan hriat theih nan India rama e-commerce company lian ber pawl Flipkart hi entirna atan han hmang lawk ila. Myntra leh Jabong neitu, Flipkart hian sorkar kum (FY) 2015-16 chhung khan cheng vbc. 13,177 an la lut thei a. Thawktu ringawt pawh mi 30,000 chuang zet an awm. A company hi tunah hian mi dangin lei dawn ta se, a hlut zawng tur chu cheng vbc. 36,944 chuang daih a ni ang. Sum an tuak (fund raise) duh chang pawhin an tih fuh tum phei chuan cheng vbc. 6,000 chuang chuang hmantir duhtu, venture capitalist te an awm leh mai thin. Tunah pawh hian cheng vbc. 10,000 dang tuak belh an tum leh mek nghe nghe. Kum 2015-a sale runpui, Big Billion Days an siam tum khan darkar 10 chhung lekin mobile handset nuai 5 chuang an hralh hman a, a pumpui phei chuan cheng vbc. 1,334 chuang man daih an hralh.

Kum 2011 chhiarpui behchhan chuan Mizoramah mihring 10,91,014 kan awm a. Kumin FY 2016-17 atana Mizoram sorkar budget chu cheng vbc. 8,038.39 a ni.  Kum 2014-15 chhunga Mizoram sum deh chhuah zat, GSDP chu cheng vbc. 11,458 a ni a, hemi zat zaa 60 dawn chu sorkar hnathawk, mi 59,000 chuangte thawhchhuah (an hlawh leh adt.) nia chhut a ni bawk.

Mizoramah hian sumdawng (trading bikah) thawktu mi 100 nei pha an awm ang em? Thawmhnaw zuar zingah tum khata nuai 100 man la thin an awm ang em? Mizorama mobile phone dawr awm zawng zawngte hian Flipkart-in darkar 10 chhunga phone an hralh zat ang hralh ve turin engtia rei nge ngei ang? Company pakhat chauh pawhin kan state kum khat sum thawh chhuah zat aia tam mah an lak luh theih a, kan sorkarin kum khat atana sum hman tur a neih zat (budget) leh company pakhatin tum khata an sum tuak ngah theih zat te a inzah thuak thuak tawh chuan khaikhin loh tur pui hi kan lo khaikhin thin a ni thei mai ang em? Heng e-commerce company dang - Snapdeal, Amazon, eBay leh mi dang dangte kan chhiar tel phei chuan khaikhin chi ziazang kan ni lo lehzual ang.      

Eng vanga ti tlawm thei bik nge an nih?

Economics-ah chuan Economies of scale tih thumal hi an hmang lar hle a. Thil siam chhuah zat a tam hrim hrim chuan pakhat siam chhuah man a tlawm thei tihna a ni deuh mai awm e. ‘Made in China’ thil a tlawm theih thinna chhan pawh hmun dang aiin thawktu hlawh a hniam bik vang chu ni tel ve bawk mah se, he economies of scale vang tho hi a ni. Tichuan, he economics tawngkam hi online-a thil a tlawm theihna chhan pawh chu a rawn ni ve ta chiah a. Siam chhuah zat a tam chuan a man a tlawm phah a, an lak hnem pawhin man tlawm zawkin an lak theih phah a, an hralh chhawn hunah pawh man tlawm zawkin an hralh thei ta thin a ni.

Mi’n ni li chhung chauha handset nuai 5 an hralhna atang ringawt pawha cheng vbc. 1,334 an lak luh theih tawh chinah chuan, zaa 1 chauh hlep turin discount pe ta chiam pawh ni se, vbc. 13 chuang chu an la hlep pha dawn tho tho. Mizoram dawrkaite thil zawrh lei thei tur awm, prospective customers chu nau piang hlim chhiar tel pawhin mi nuai 10 chuang awrh chauh an ni. Online shopping site-te prospective customers neih zat erawh ram chhungah chauh thawn chhuak thei (nation-wide shipping) pawh ni se, a nuai za tel teh meuh an ni bik ta tlat si a. Kum 2015 khan online-a thil chahtu zat chu ram pumah mi nuai 550 vel an ni a, hei hi kan hma lawk, kum 2020-ah phei chuan nuai 1,750 an tlin chhoh theih rin a ni. Tun dinhmunah pawh a let 50-60 chuangin customer kan inngah hleih sa nghal pang tihna a nih chu.

Online shopping: Inchim ralna?

Tun hmain tlangval hawklakin vai chhang kawh an laksak mai te, vai dawr hal leh bungraw chhuhsak tih te kan lo hre tawh thin. Kan thenawm Khasi hnam chu Marwari-te’n sumdawnnain an chim ral kan ti a. Chutah, trading regulation hmangin inhung bik kan han tum viau thin tak nain, India Danpui kalh si lo chuan hnam tana him dam zan tur han duan chhuah tak chu a lo theih chiah lo pawh a ni mahna. Vai dawr awm kan ngaithei lo a, pawl thenkhat chuan vai dawr emaw vai zawmpui nei dawr emaw nia an hriat te chu an lo kharsak hmiah mai zel bawk a.

Tunah chuan hmun leh hmunah ni kher lo, ral atangin ‘ralin’ ral chah hmangin min ‘chim ral’ dawn ta zawk a ang hle. Kan khaw tualah rawn inbunin dawr rawn hawng lo mah se, Mizo leh Mizo kan inchawi kan theihna, tual chhunga sum vir vel tur kha phai lama vaiho sum bawmah kan thawn liam zawk ta zel a. Kan sumdawngte atanga sorkarin chhiah sum a lak luh theih te zawng zawng pawh kal kanin, online shopping/e-commerce ‘ralin’ chan loh khanah min chim ral chho mai ang tih a va’ hlauhawm em!